A “videnda” is an artistic creation that must be seen because it depicts the essential character, essence, or nature of something. That “something” could be anything! A videnda could represent an object, person, group, company, organization, historical or current event, place, etc.

You expressed interest in a videnda for a small business, specifically: a microbrewery.

Answers to the following questions will help us work with you to create this videnda.

What inspired you to start your microbrewery?

How many different beers do you produce, and what are they?

Please list all metrics you routinely track about your business. Also, please list potentially important or interesting variables you don't or can't track. Include objective (e.g. kegs sold per month) and subjective (e.g. quality of beer) metrics.

Does a specific logo, symbol, or image represent your business? [The chambered nautilus!] If so, please briefly describe its significance.

Does your business have official colors of some type (for example, United Nations blue, breast cancer awareness pink, etc.)? If so, please list. If not, what are your favorite color or colors?

How many people work at your microbrewery? Who are they and what are their roles?

Other than the quality of your beer, what other factors importantly impact the success of your business?

Considering all of the variables (listed above) involved in operation of a microbrewery, which do you consider most interesting and/or important?

Would your business be more interested in a conventional, static, one-time art piece, or an electronic, "living" artwork?

Is there anything else we need to know to create a data-based artwork that uniquely represents your microbrewery? For example, is there anything you particularly want emphasized to help market your business and products?